Mission & Vision

Mendocino Film Festival Mission Statement

The Mendocino Film Festival seeks to be a premier sustainable film festival of national reputation

showcasing a compelling selection of thought-provoking films in a beautiful and intimate setting.

The Mendocino Film Festival emphasizes original storytelling, the art of cinema, personal

engagement with filmmakers, and extraordinary hospitality.

Vision Statement

By 2020, the Mendocino Film Festival will be:

*A thriving, engaging, and financially successful and sustainable film festival that has garnered an

international reputation among filmmakers and festival-goers for highlighting remarkable films that

feature unique voices and quality production.

*A financially and structurally stable organization with a fundraising board and a dedicated, connected,

and growing donor base.

*A festival with a leadership team drawing upon top professional and volunteer talent to direct the organization,

volunteers, and local community members to produce a successful annual program.

*An organization that incorporates the strengths of individual venues to create a consistently high quality of

experience throughout the county.

*A festival that incorporates our region’s hospitality, unique artistic heritage, and top-notch culinary and

wine scene to present a memorable and enjoyable experience.

*A festival that offers educational programs for all ages, with learning opportunities available to filmmakers,

locals, and festival attendees.

*A festival that provides opportunities for the local community, film aficionados, visitors, filmmakers, and the

greater film community to celebrate the power of film, art, and story in a beautiful, natural setting.