The Mendocino Film Festival seeks to be a premier sustainable film festival of national reputation
showcasing a compelling selection of thought-provoking films in a beautiful and intimate setting.
The Mendocino Film Festival emphasizes original storytelling, the art of cinema, personal
engagement with filmmakers, and extraordinary hospitality.
By 2020, the Mendocino Film Festival will be:
*A thriving, engaging, and financially successful and sustainable film festival that has garnered an
international reputation among filmmakers and festival-goers for highlighting remarkable films that
feature unique voices and quality production.
*A financially and structurally stable organization with a fundraising board and a dedicated, connected,
and growing donor base.
*A festival with a leadership team drawing upon top professional and volunteer talent to direct the organization,
volunteers, and local community members to produce a successful annual program.
*An organization that incorporates the strengths of individual venues to create a consistently high quality of
experience throughout the county.
*A festival that incorporates our region’s hospitality, unique artistic heritage, and top-notch culinary and
wine scene to present a memorable and enjoyable experience.
*A festival that offers educational programs for all ages, with learning opportunities available to filmmakers,
locals, and festival attendees.
*A festival that provides opportunities for the local community, film aficionados, visitors, filmmakers, and the
greater film community to celebrate the power of film, art, and story in a beautiful, natural setting.